If you like advice straight and blunt, Dan Kennedy will give to you. In his book, No B.S. Time Management for Entrepreneurs, Dan does not hold back from laying down the law when it comes down to how to manage time effectively. He is such a stickler for time, and while you may scoff at his unconventional methods (i.e. using a fax machine), his numerous achievements at running multiple businesses and writing numerous books is no joke. He protects his time and gets sh*t done.
It’s a sizable book at 240 pages, I read the eBook version and found it was quite gripping. I couldn’t wait to read more. It got a little bit dry in one section – Chapter 14 where it became a rant about taming technology, but I stuck through it, finished it, and thought it was overall a worthwhile read!
If you are protective about guarding your money, you should be even more protective about your time! I am guilty of letting time slip by innocuously as I endlessly scroll through my phone, sigh.
How He Manages Time
Anyhow, he emphasizes understanding the worth of your time – even calculating how much each hour and minute of your life is worth. He talks about setting firm boundaries and not allowing “time vampires” to suck away your time. Example of a time vampire: someone who often drops by your office just to ask you something that ends up taking a lot of your time.
Even though he is running multiple businesses and has many private clients, he only has 1 staff person – his assistant who works on the other side of the country. He works from home and contacts her every once in awhile. The reason she is not in the same physical space as him is because then he would get interrupted a lot more. By being in different offices, they limit communication to the specific methods – faxing, FedEx documents back and forth, short check-ins. He used to have a staff of over 40+ people and go into the office on a regular basis. However, he found that when you’re too available to your employees/team, then they ask you for things that they could have figured out themselves. So he finds it best to work at home (no commute and less interruptions) with just one staff person on the other side of the country.
He also guards against interruptions by not having a cell phone. Yes, that’s right, he doesn’t have a cell phone. He did try having one once, but got so frustrated with it after 2 weeks that he threw it out his car window and never had one again. He also doesn’t have email. Yes, pretty crazy! He does his work through fax, FedEx packages, phone call appointments, and in-person consultations. It took me awhile to wrap my head around this that he wasn’t actually kidding.
He even has these strict communication rules with his clients, where they need to setup appointments ahead of time. His phone appointments are 20 minutes long, so that he can squeeze in 3 meetings into an hour. And once a month, he has these phone call days, to take care of all these calls. If there’s an emergency, the clients contact his assistant who will triage it appropriately. He requires his clients come to where he’s located, so he can save time by reducing air travel time and fatigue.
While I found some of his methods very strict, I do see the value in having those firm boundaries so that he can have as much uninterrupted time to do deep focused work. He describes the benefit to his clients in this way: when they’re meeting (on the phone or in-person), they have his FULL ATTENTION. Whereas if he was available 24/7 by phone, then they would only receive his partial attention because he could be in the midst of doing something else.
I have to admit, Dan Kennedy has seriously thought about the costs of everything – the cost of travel, interruption, context switching, etc.. By being intentional about how his time is used, he is able to have more time to relax at the racetrack in the evenings or spend time with family.
Similar to what I had learned in the last book I wrote about on The Power of Full Engagement, being extremely efficient with your time DOES NOT mean working all the time.
Dan Kennedy has budgeted time for the projects and clients that are important to him and budgeted time to enjoy life as well. That sounds like a good deal to me.
Quotes From the Book
Here are some of the quotes I wrote down:
“If anything, the passing of time has stiffened my resolve about safeguarding it, wisely investing it, enjoying it, and bringing upon any who would steal it, waste, or abuse it.”
“Is what I am doing, this minute, moving me measurably closer to my goals?”
“Just as the person who cannot tell you where his money goes is forever destined to be poor, the person who cannot tell you where his time goes is forever destined to be unproductive- and, often, poor.”
“One of the most significant things that you can control to a great extent, is association- your choices of whom you permit into your world, whom you give time or invest time with, and whom you look to for ideas, information, and education.”
“To get anywhere with an idea, you must concentrate ALL your thoughts on ONE task at hand. The sun’s rays do not burn until they are brought into focus.” -Alexander Graham Bell
“There is only one success- to be able to spend your life in your own way.” – Christopher Morley
My Takeaways
One suggestion he made is to have clocks in every room of your house. Then you won’t lose track of hours passing by. You’ll always be conscious of what time it is, so you can know if you’re on track or need to move onto the next thing. I usually use the clock on my phone, so my action item is to buy more clocks for my place!!
I’ve also decided to use timers more often for my work. If I take an afternoon break or a lunch break, sometimes I’ll set a timer so that I don’t get too carried away. In addition, I’ve gone back to using Toggl and even downloaded the app on my phone too for when I’m not doing laptop work. (See earlier blogpost where I talk about Toggl.)
If you’re feeling frantic / pressed for time, here’s the book if you want to adopt some new time management techniques: No B.S. Time Management for Entrepreneurs
For more thoughts on productivity and priorities, check out some of the episodes on my podcast What Kat Found Out, also available on all major podcast players.
Disclaimer: This post contains affiliate links. As an Amazon Associate I earn from qualifying purchases. And of course, I would recommend this book regardless.