This week, Later.com made an exciting announcement. They have a lite version of their Linkin.bio feature, which is available for free! Let’s back up and let me describe what this means.
On Instagram, for a regular user (who has less than 10k followers), there is only 1 clickable link which is the link in the user’s profile.
Example: in my author days, I posted a link to my book as the link in my Instagram bio.
But this one link is very limiting because nowadays I’m blogging a lot more. If I want to share my latest blogpost with my audience, I need to keep updating the link in my profile. This is a hassle to say the least. Especially if I want to automate the release of my content with a timed scheduler.
Now with the Linkin.bio lite version, you can share one link in your profile that will always work. It will lead to a page with your Instagram photos, where you can add clickable links for each photo as desired.
Sign up here and link your Instagram account.
This is what the desktop version of Later.com looks like. You can choose which Instagram posts will have a link. In the interface, once it has a link associated with it, it says “Linked” on top of the photo. As you can see, I don’t have a link for all my posts (hence the photos look grayed out).
Once you’re done adding links where you need them, then update your Instagram bio to share the ONE link that leads to all the other links.
This is what my Instagram profile page looks like now, linking to https://linkin.bio/kat-kuan.
When a user taps on that link, it leads to a mobile-optimized webpage that looks similar to my grid of Instagram feed, but now each photo is clickable and launches to the appropriate website / YouTube link / article. Hooray for clickable links!
I do expect that this will drive more traffic to the content I’ve created on my blog, YouTube channel, podcast, LinkedIn articles, and even media features. Especially for new visitors to my Instagram profile who can browse my older content and the links will still work!
P.S. If you want to get rid of the Later branding, you can upgrade to a premium version.
P.P.S. The core product that Later offers is an automated scheduler for Instagram posts (to plan out your content ahead of time).
For more details on Later and their tools to help you market on Instagram, check out their website. Note: this post is not sponsored.
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